6 Great & Engaging Tweet Ideas for Boosting Your Traffic in [date]

If you want to get the most out of Twitter and make sure your followers see your content, you must post consistently. The average number of daily tweets for a Tweeter is three per day, so if you want to grow your profile, this should be your daily “quota.”

But posting regularly can be challenging since it’s very easy to run out of things to write! That’s why, in this feature from Typefully, we’ll show you six creative and engaging tweet ideas to help you increase website traffic.

So take some time to read through them and get ready to rock your Twitter game!

What Makes a Tweet Engaging?

Twitter is built on the premise that you can tweet about anything. But if you’re trying to make engaging content or run a marketing campaign, your Tweet ideas need to be more “curated” than the average user.

A good Tweet idea should be

• Clear and concise
• Engaging and entertaining
• Informative
• Have a strong call-to-action (CTA)
• Algorithmically-optimized

By “algorithmically-optimized”, we mean writing it in such a way that the Twitter’s algorithm will prioritize your posts over competitors. You can do that by including relevant, popular hashtags in your Tweets.

Why Engaging Tweets are Important

Building a list of good first tweet ideas allows you to create more engaging, creative content for your audience. This will improve your Twitter engagement rate and help you drive traffic from Twitter to your website or other social media pages.

Writing creative content will also help you build relationships with followers and network within your industry. Both are crucial if you want to increase your presence on Twitter.

The Twitter algorithm will also start to pick up on your tweets if you provide engaging content. That means more people across the platform will be introduced to your tweets and profiles. This boosts your profile’s performance across the board from Twitter impressions to tweet engagement rate.

Things to Consider When Writing an Engaging Tweet

When you set out to write a tweet, there are four things that you need to take into account.

Target Audience

Arguably, the most important thing that you need to consider is who your target audience is. Is it businesses in need of a service that you can provide? Or is it individual customers looking to buy your product?

Making sure you understand who your audience is allows you to cater your content specifically towards them. This increases engagement, impressions and can help you gather prospects and leads if you’re selling a service or product.

Relevance

After you’ve had an idea of who you’re trying to reach out to, the next step is to consider what kind of topics and themes that they’ll want to see in their feed. What do they value? What kind of topics are they interested in? What are the most recent trends among your audience?

Try to make your content as relevant to your audience as possible and speak to them. That way,

Prioritize Threads

On Twitter, you have 280 characters to persuade readers that your brand is interesting enough to be worth following and interacting with. But sometimes, that’s not nearly enough space to convey everything you want to tell to your readers.

That’s where Twitter threads (or “tweetstorms”) come in. Threads are long-form posts created by making a standard tweet, then replying with several more consecutive tweets underneath it.

Twitter’s algorithm favors regular tweetstorms, so this can be a great way to boost traffic for your Twitter profile!

With Typefully, you can create Twitter threads through the in-built editor. No need to manually reply to yourself like in the vanilla app. Once you’ve drafted your tweetstorm, you can readily schedule it, too!

Emotional Value

People rarely buy features and they sometimes buy benefits, but they always buy emotion.

That’s why if you’re looking to convert people (i.e., sell your branding), the ultimate strategy is to pick Tweet ideas that can play on their emotions.

Shape your Tweets so that it fits the conversation's tone and your audience's feelings at the time. Make jokes and offer commentaries as necessary. But don’t forget to Tweet in a way that suits your branding or the core values of your company or brand.

6 Great Tweet Ideas to Help You Boost Traffic & Engagement

1. Ask a Question

If you’re looking to drive up your engagement rates, then the number #1 Tweet idea to try is to simply … ask a question!

For example, if you're about SEO, ask them about the tools they use in their day-to-day work or things they wish they'd known when they started.

You can also switch it up with personal questions like "What did you have for breakfast?"

The answers to your questions don’t really matter. What matters is all of the responses you’re going to get. Interact with all of these people and build relationships with them. That will help you solidify your audience-base.

For instance, Wendy’s often use humour in their Tweets in order to garner more engagement from their audience. We can see this in their question here, complimented with a poll which will encourage users to interact with them.

2. Brand Announcements

Many people and brands use Twitter as a way to update their customers and followers on the latest events and news.

Got a product launch coming up? Create a thread about it.

Have some hot new features that are about to be added to your product? Definitely don’t forget to Tweet about it.

But don’t just inform them about it like you’re sending them a spammy newsletter. Take a creative approach to it. Add images, use emojis, and craft a witty, amusing message to help you stand out.

As an example, see Starbuck’s announcement of a drink here. They use many different visual elements to make their updates more appealing.

3. Blog Posts

Tweeting about your blog posts is a tried-and-true method of re-directing traffic from Twitter to your own sites. However, you’ll need to do more than just copy-and-pasting the URL.

Remember, the lifespan of a Tweet is only 20 minutes. So, you’ll want to post about it multiple times (just make sure the content is unique each time).

Use some emojis and space out your content to make it cleaner and more attractive.

Last but not least, if you’re collaborating with another user or business, be sure to tag them. Their followers and audience will see your posts, too.

4. Tweet About Trending Topics

Twitter has a prominent Trending tab in their app that displays topics that users are caring and talking the most about on that day. Any Tweet about trending topics will be given more reach and visibility by the algorithm.

So, capitalize on it.

Find trending topics that you are knowledgeable about or are relevant to your brand, then Tweet your own takes on them.

5. Motivational Quotes

Motivational quotes are a very common sight on Twitter. People relate to these inspirational messages and just about everyone needs a shot of motivation these days. As a result, they go viral very quickly.

But the important characteristic of these posts is that they’re very easy to share on Twitter (via retweets). People can share them with friends and connect with one another that way.

And of course, it’d be a missed opportunity if you don’t capitalize quickly on that.

Share motivational quotes and inspirational messages that are relating to your brand.

For example, if you’re selling a mentoring service for start-up founders, you can share quotes that can help them get the energy and motivation they’ll need to achieve their dream … via your product.

6. Polls

Need feedback and opinions from your audience? Try sending out a poll. This Twitter feature is hugely useful for established brands and companies that want to cheaply and quickly survey their customers. You can ask about their experiences with your product, or you can ask them about what they want to see in your future products (or iterations of them).

Alternatively, you can use the polls as a way to interact with your audience. You can use it to ask them random or personal questions, or turn it into something amusing with funny Tweet ideas like this one.

Possibilities are endless!

Transform the Way You Tweet with Typefully!

With Twitter being such a powerful social media platform, you’ll want to make the way you use, post, and interact with your audience on Twitter as efficient as possible.

The six great Tweet ideas above give you an idea of what to write to appeal to your audience. But then, once you’ve finished writing your posts, when and how should you post them to maximize readership and interaction rates?

That’s where Typefully can help! You can create, then schedule all your Tweets and threads so that they pop up when most of your audience is online and actively browsing Twitter. With our analytic tools and dashboards, you’ll also gain valuable insights into the performance of your Tweets.Sign up and change the way you Tweet starting today with Typefully!